Your Coronavirus Essentials Checklist
The world has come to a sudden change due to a microorganism which we cant even see. But we should foresee our finances in this unforeseen situation.
Rather than let worries overwhelm, smart small business owners can use this opportunity to plan and prepare for future growth and success.
This COVID-19 checklist can help you make the most of this uncertain time:
1) Announce changes in business hours.
Are you an essential business that is staying open?
Post any new business hours on the front of your physical location and share them on the home page of your website. Don’t forget to update your hours on your social media profiles too as well as your Google Business listing so everyone can stay up to date.
2) Pivot to meet the current needs of your customers
Find creative ways to do business with customers who are at home on quarantine. Are you offering pick up or delivery?
Service-based businesses can pivot their offerings to meet the demands of customers who are staying home.
3) Provide ways customers can still support you
If you operate a service-based business like a restaurant or a salon and have been forced to close your doors, you may want to consider offering online sales of gift certificates so they can treat themselves and redeem it when the virus outbreak has slowed down.
4) Communicate with your customers.
People want to know if and how your business has changed in light of the pandemic. Assure them their health and safety are your #1 concern and tell them what you’re doing to ensure a safe shopping experience.
Explain any extra precautions you’re taking to disinfect and clean and let them know how you’re promoting social distancing as a small business owner.
5) Get lean and mean.
You’re going to have to accept that things may be tight for a while. Are there some non-essentials you could cut from your small business budget?
6) Plan your editorial calendar.
It’s the perfect time to step back and take a long hard look at your website. You want to provide your customers with informative, valuable content that inspires them and builds your expertise and credibility in in their eyes. It’s always a great idea to add fresh, useful content to your website. Your visitors will appreciate solution-focused content that honestly speaks to why they need your product or service.
If you have some downtime now, invest it in your future content. Look at what products and services you’ll want to promote down the road and plan some engaging content and marketing materials to support your efforts.
7) Learn a new skill.
Do you want to learn to use Instagram more effectively? Maybe you want to master your video marketing skills or learn a new language to better communicate with your customers.
8) Make your employees feel safe.
Always communicate your COVID-19 plans to workers around sick days and compensation. If your employees have to come into work, assure them how you’re keeping their area clean and safe.
9) Grow your social media following.
You may be self-isolating, but you can connect online! Message people who liked or commented on your social media posts to start a conversation.
Be active in the Facebook Groups where your ideal clients hang out. Be visible and helpful (not salesy and annoying) while you are making new connections and offering people a human connection.
10) Perform competitive research.
Staying on top of what your competitors are doing gives you an incredible advantage, whether you run an established small business or are developing a new product or service.
Invest some time now in better understanding your competitors. How is their messaging different from yours? What are their strengths and weaknesses? How do they engage with their social media followers?
11) Share the love.
Don’t miss the chance to strengthen your most important relationships. Think about the people who are important to you (family, friends, customers, vendors, mentors, partners) and tell them what you most appreciate about them!
Stay Engaged with Customers and Keep Sales Alive During COVID-19.
While the COVID-19 pandemic is unprecedented and uncertain, let’s try to see these slow times for small businesses as an opportunity to think, review and plan for future growth and success.
We wish everyone health and safety during this unusual time.